With the global economy in recession, how do you as designers implement quality design and furnishings while maintaining lower cost? Do you apply these principles to your projects? However we find that there is a need to fill the gap for commercially-minded youth aiming to enter the world of enterprise by creating programs, and training them to turn their unique business ideas into a reality. With entities such as Dubai Design District, Dubai Design and Fashion Council and Tejar being set up as a platform to encourage creative business, we believe that there are constant opportunities waiting to be tapped into that will help emphasize and promote a creative boom. To evolve a more diverse portfolio of design talent in the UAE, how can we as a market optimize a creative boom with young entrepreneurs like yourself?ĭubai is definitely on the right track to creating a design economy that’s driven by a rapid expansion of start-ups and entrepreneurs. Collaborating with talented designers from around the world we offer our clients a global reach by giving them access to the latest design trends in the international market. Working with an ever-experimental attitude and dedicated team we ensure that we bring something exclusive to each space while tailoring the vision of our clients. The DNA at S2 INTERIORS is our highly-personalised approach to design with a sense of materiality, art, light, living - the bridge between architecture and design. With the UAE’s growing design industry, how do you differentiate your brand? Being well travelled and educated, both have a clear vision of what they can achieve and contribute to the design landscape in the UAE. Samiha is Emirati, and contributes passion, knowledge and business acumen, while Portuguese-born Sneha Portugal has strong architectural and design credentials earned at top design firms in Dubai and Porto. With an aim to push the creative boundaries in each project, the duo seek to maintaining long term, close working relationships with clients and the design community. S2 INTERIORS is a design story that was conceptualized when two like-minded individuals bound their energy, design approach and enthusiasm to create a fresh, young interior design practice. We speak to Samiha and Sneha, founders of S2 Interiors, a new boutique design firm, about entrepreneurship, price/quality ratio and investing in design.
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